Sunday 19 October 2008

Magazine pitch

'weekly teen magazine for boys'
title: Ballers Hall of Fame
reader profile: this magazine is intended for young aged males between 14-19 who are looking for a life full of bling, cash and girls. we believe that the target audience spend most of their time being involved in activities which are seen as social activities e.g spending time chilling with their friends, listening to music on the computer, watching t.v, especially channels like MTV where they are influenced to this type of lifestyle, and other things which normal teenage boys do. They also want to keep up with the latest styles and trends out there in the streets, and their culture is mainly influenced by American hip-hop and rap. This is why Ballers Hall of Fame is the perfect magazine for youths like this, as it included the latest styles of clothing out there on the streets, new and exclusive gadgets like phones and car equipment, and the latest news from the hip-hop culture including news about famous rap stars like the game and lil' Wayne.
Age: 14-19
Attitude: They think there the best out there
Aspirations: They want to follow the footsteps of their hip hop idols, or just find other ways of becoming rich and having the same life styles.
class: student E class

Target advertisers-
Nike, Adidas, pro evolution , fifa , Sony ps3, xbox , New era, JD sports, ipods, mp3s, car stereo systems- halfords, mobile phone companies e.g Sony Ericson's, trainers and sneakers- chuck Taylor converses , hip hop merchandise e.g Black wall street hoodies, game stores e.g gamestation.

competition -
the brand that has been chosen is Chuck Taylor converses and the competition is to design a logo for a Chuck taylor sneaker which would represent the area which they live in , and the winning design will be advertised across the country and will become available in stores near to the represented area.

pitch-
Dont you think its about time the area which you lived in became noticed ? after growing up in the same place for all your life, don't you think the place that has kept all your childhood memories should be shared with the rest of the world ? well here at 'Ballers hall of fame' we believe young people across the country should share the place which they've grown up in with people around the world. With the growing popularity of old school converses, there could be no other better choice of choosing this sneaker to customize and produce a design which represents your home town. Ballers hall of fame is serious about making young people across England become reconsigned, so there skills can become noticed and there career paths can widen, instead of having to stick to a simple set of jobs due to there academic scores. a survey taken by the magazine had shown that 78% of the magazines readers who were aged between 14-19 wanted their home town to become reconsigned so people could tell what their town was famous for e.g if loads of people from a specific place were signed to record labels in the music industry, then music producers could come to that area to look for future stars. Also another survey which we took showed that almost 94% of the readers like taking part in competitions as they are attracted to the rewards which are on offer, and we believe that this reward of having your hometown represented on a popular sneaker and distributed at a local scale is priceless. With the help of a sneaker brand we are trying to show how the combination of issues involving teenagers and popular urban footwear can help spread knowledge around the country and let others become informed.

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