Sunday 30 November 2008

Film Noir

Film noir
•‘Film noir’ is a cinematic term describing stylish Hollywood dramas, in particular those to do with moral ambiguity and sexual motivation.
• ‘film noir’ has said to have started from the 1940’s
•It is associated with low key black and white visual images, which roots back to the German expressionist cinematography, while many of the stories derive from the hard hitting crime fiction that emerged in the United States during the great depression.
•The term film noir (French for "black film"), first applied to Hollywood movies by French critic Nino Frank in 1946
•The 1940s and 1950s are generally regarded as the "classic period" of American film noir. While City Streets and other pre-WWII crime melodramas such as Fury (1936) and You Only Live Once (1937), both directed by Fritz Lang, are considered full-fledged noir by some critics
•In the 50’s it moved to broadcasting on television
•Film Noir Is Also Known For Its Use Of Dutch Angles, Low Angle Shots And Wide Angle Lenses
•Film noirs tended to use low-key lighting schemes producing stark light/dark contrasts and dramatic shadow patterning
•Film noirs tend to have unusually convoluted story lines, frequently involving flashbacks, flashforwards, and other techniques that disrupt and sometimes obscure the narrative sequence.
•Crime, usually murder, is an element of almost all film noirs; in addition to standard-issue greed, jealousy is frequently the criminal motivation.
•Film noir is often described as essentially pessimistic

Sunday 23 November 2008

still image analysis



Harsh Times is a 2006 American crime film set in South Los Angeles. The film stars Christian Bale, Freddy Rodriguez, and Eva Longoria, and was written and directed by David Ayer, who wrote the script for the Academy Award-winning film Training Day. The film was distributed by Metro-Goldwyn-Mayer (MGM) Pictures and Bauer Martinez Entertainment. Ayer says that the film's characters are greatly based on the people he knew when he lived in South Central.

Target audience- the film was rated 18 due to the scense of violence, bad language, use of drugs and also sexual scenes which viewers may have found disturbing.
Genre-the film is an American crime thriller set in south Los Angeles and tells the story of two best friends finding it hard to resist the temptations of drug abuse, alcohol and making easy money by drug trafficing. They soon find out that their back to the way of life they once tried to leave in Los Angeles.

Type of shot- theres a shot involving all of the 3 main characters in the story, which shows that all 3 are related in some way within the film. The man in the front is wearing just a vest and he is quite muscular. You can also see from his arms that he has tattos, implying that he may have been in the army or a gang, since the location is set in Los Angeles. The medium shot is used to show the expression on the man’s face in relation to the other two characters, and we can tell that he is not in the best of moods by how the man in the back is holding the girl. The man in the back is shown looking forward to the other man with a calm expression on his face, maybe to show that everythings alright for the women that he is holding in his arms.the lady in the back is shown looking down while holding the mans body, maybe to show that she is feeling safe and comforted.these two characters are shown in a long shot, to indicate that they have something to do with the character at the front.The wall behind all of these characters has graffiti on it, showing that the area around them is a hood since they are living in Los angeles which is a place occupied by many street gangs.also the palm trees and the long telephone wires also indicated that this place is set in Los angeles, as these items are a key theme to Los Angeles.

Lighting-With the man in front, both high key and low key lighting is used to indicate that there are 2 sides to this character. This may related to the other characters, as he may have a dark side due to one of them, but then a lighter side due to the other.The same lighting is used for the other two characters, and the lighting may reflect back to the name of the film ,as ‘harsh times’ does bring out the worst in people, but the people who are near you can keep you in the right moods.as you make your way up the poster, the lighting turns from low key to high key as we get to the palm trees and the sunny sky. This may relate back to the nice atmosphere in Los Angeles and shows the audience where they live and that this is their home.

Typography-The title of the film is in a bright white colour so that is stands out from the low key lighting in the poster. The chosen colour white may reflect the innocence of the characters in the film, and that even though they may be victims to harsh times, their actions only portray that they are victims and their actions are only created from the pressure and strain their put under.The titles font is written in a pirate like font along with a pirate skull, maybe to indicate that there will be a lot of ruthless killing and action like there was back in myths in the times when pirates ruled the seas.The title and skull is shown right underneath the main character of the story, maybe implying that something to do with death will happen to him.

What can the film be about-by looking at the poster I get the impression that the film will have something to do with what is seen in Los Angeles. Things to do with drugs, guns, gangs and ruthless killings. There will definitly be something to do with the 3 main characters, and there will be a story behind all 3 characters. The title gives away most of the story, as the film will include a lot of scenes which will look like harsh times, and maybe all 3 characters experience harsh times by living in Los Angeles.

Props-there arent many props used within the poster which the actors hold. But the use of a sunny setting in Los Angeles along with the palm trees, tattos and graffiti walls shows us that gangs, drugs, guns and killings will be involved in the movie.

Mise en scene

Costumes- the two men in the poster are wearing vests to show their tattos and muscles. This is what a lot of gangsters in Los Angeles do to show what gangs they are part of, so this gives away the fact that things to do with gangs like drugs and guns will be involved.the use of vests also shows that this film is about action as strong men in a movie show that there will be a lot of action.

Actors-an award winning actor named Christian Bale, famous for his role in the Batman franchise is the main character in this movie, along with Freddy Rodríguez who is also another famous award winning actor.Another actor who was the main female actor in the movie named Eva Longoria-Parker was voted number 9 out of 100 for the hottest girls in the Maxim magazine.therefore there would be a wide audience appeal as a wide range of famous actors are present in the movie. The actors within the movie are famous for their roles in action movies, so the genre of the movie would be given away from the actors.

Make up-the actors bodies are all air brushed so that they look perfect for the
movie.

Setting- South Los Angeles, often abbreviated as South L.A., is the official name for a large geographic and cultural portion lying to the southwest and southeast of downtown Los Angeles, California. The area was formerly called South Central Los Angeles, and is still widely known as South Central. It borders the Westside on the northwest, and Downtown LA on the northeast. Widespread unemployment, poverty and street crime resulted in South Central. Street gangs, such as the Crips and Bloods, rose to great notoriety. They became even more powerful with money from drugs, especially the crack cocaine trade, dominated by gangs in the 1980s. By the time of the 1992 Los Angeles riots, which began in South Central and spread throughout the city, South Central had become a byword for urban decay. Its bad reputation was broadcast by movies such as Colors, South Central, Menace II Society, Friday, and in particular, South Central native John Singleton's Boyz N the Hood. The rap group N.W.A.'s album Straight Outta Compton also promoted South Central's bad image.

Saturday 22 November 2008

case study 2 - Another uk based distributor

A British independent Film and Television production company

Aardman Animations, Ltd., also known as Aardman Studios, is an Academy Award-winning British animation studio based in Bristol, United Kingdom. The studio is famous for its stop-motion, clay animation productions, particularly those featuring Plasticine in Wallace & Gromit.

Aardman was founded by two people in 1976, Peter Lord and David Sproxton, who wanted to achieve their dreams of producing an animated motion picture.In the early years, the companies big recognition was from their famous little clay character called morph; created for a children's programme on Vision on.The two partners went on to produce even more animated productions and widened their audience appeal by creating more characters which suited a wider range of audiences.

Park's short, Creature Comforts, was the first Aardman production to win an Oscar. Park also developed the world famous clay modeled shorts featuring the adventures of Wallace & Gromit. Many films were produced where the pair undertake adventures such as A Grand Day Out (1989), The Wrong Trousers (1993) and A Close Shave (1995), which led to the later two winning Academy awards. In 2000 Aardman Studios produced their first feature film, Chicken Run, an award winning worldwide box office hit. Following the success of Chicken Run, Aardman signed a 3 picture deal with Dreamworks with the first film being a return of Wallace and Gromit after a ten year absence. This film ‘Wallace and Gromit: the curse of the were rabbit’ went on to win an Academy award for full length animated film. In April 2007 Aardman signed a three-year deal with Sony Pictures Entertainment. While Aardman is best known for stop motion, the studio has also dabbled in CGI with productions such as Owzat, Al Dante, The Deadline, Planet Sketch and Flushed Away.

There are a number of productions created by the company, and some of them are:
o Conversation Pieces (1983)
o Sledgehammer (1986)
o A Grand Day Out with Wallace and Gromit (1989)
o The Wrong Trousers (1993)
o Pib and Pog (1994)
o A Close Shave (1995)
o The Morph Files (1995)
o Chevron Cars (1995)
o Wat's Pig (1996)
o Stage Fright (1997)
o Serta (1997-present)

The company has also produced a number of books including
1. Wallace & Gromit and the Lost Slipper (1997)
2. Wallace & Gromit in Anoraknophobia (1998)
3. Wallace & Gromit: Crackers in Space (1999)
4. Creating Creature Comforts (2003)
5. The World of Wallace & Gromit (2004)

Institution case study

Case study one- Revolver entertainment

http://www.revolvergroup.com/index.html

The founding father of Revolver entertainment is Justin Marciano, who made the company's creation possible in 1997. Since then it has become one of the UK’s leading UK film distributors; being listed at number 14. It has also been credited for being the 20th largest home entertainment publisher. However Revolver Entertainment didn’t just get to the place they are at by luck. They had made sure they had all sorts of background skills ranging from distribution, production, broadcasting, journalism, public relations, marketing, creative and advertising. The company has also chosen to expand their range of films by producing French noir films even though they are situated in the UK.

2008 can be seen as the most successful year for the company, as they have managed to release 15 melodramatic films along with 50 entertainment titles. Revolver entertainment continues to keep on track and stay in the bright light from their outstanding creativity. They have recently won an award for their first ever live action digital 3D movie.

Another unique part which stands out with this company is that they use their film premiers as a chance to help many charities which they support by turning the premiers into fund raisers, where all the money earned goes into schemes to help the well being of people all around the world. A great example was when they released a DVD called ‘the best comedy DVD in the world’ to help those affected by the tsunami in 2004. In under 12 months they managed to raise an outstanding total of one million pounds.

The films which Revolver entertainment have produced and released within the UK are:
Kidulthood, Tell no one, Chunky monkey, zombie diaries, My brother is an only child, Taxi to the dark side and many others.
After expanding their production in America, they have been able to spread their power across the Atlantic and expand their empire of film production. A number of films produced in America are: Saving grace, Farce of the penguins, The wackness and many others.

The Creativity and the uniqueness of the company has led them to being nominated in both the Oscar and Bafta awards, and they still continue to win awards. They have recently joined an alliance with Image entertainment, and both companies are now in partnership.This will help widen their production, distribution and advertisement in other countries and help expand their empire in the media industry.

Internet Sources:
http://www.revolvergroup.com/index.html
http://www.revolvergroup.com/us/profile.htm
http://www.amazon.com/gp/pdp/profile/A3DI5686B63UN5
http://en.wikipedia.org/wiki/Revolver_Entertainment

Wednesday 12 November 2008

The “Face Of Fear” Trailer Lasts For Around 2 Minutes, 34 Seconds. Face Of Fear Is About A Group Of Friends Lost In The Middle Of Nowhere. A Psychopath Is Then Shown To Be After Them As He Wishes To Slaughter Each Person There. This Trailer Appeals To People Who Are Into The Theme Of Horror. This Is Because, The Trailer Shows Clips Of The Psychopath Wanting To Slay The Friends, Therefore, Following Wherever They Go. As A Result, This Creates An Enigma For The Audience As It Shows A Lot Of Suspense, Leaving The Audience To Question What Is Going To Happen Next.

The length of the trailer for ‘Face of Fear’ is two minutes and 34 seconds. Face of Fear is a horror movie trailer produced by a group of 6th form students who went on to win the runners up position for the best horror movie at media awards 2008.The plot of the trailer is about a group of normal teenagers trying to survive the night from a deemed psychopath who is trying to get rid of each person one by one, and pick them off when there by themselves. Within the trailer there are a lot of media connotations which create a dynamic effect, relating back to the genre of the movie and really brining it out for the audience to enjoy.There are also a lot of questions which the audience are left with after viewing the trailer due to the enigma creating a lot of suspense, so they are left wanting to watch the rest of the movie to find answers to those questions.

There are many different features of the trailer that makes it a successful trailer.
Firstly the sound of the trailer attracts the audience in even more closer than they already are, there is a use of Diagetic and non- Diagetic sound. The use of both of these sounds in the trailer is very successful, as by the audience listening to the diegetic sound it helps them to understand more clearly what is going on in the trailer. Also the dialogue language used in the trailer is referred to as slang, for example: “you think you’re bad yeah… Show me what you got”

Within the trailer many aspects of the media connotations are used and brought out to really bring out the genre of the movie. To start of with, there is both diagetic and non diagetic sound in the trailer.The diagetic sound used in the trailer includes things like dialogue, footsteps from the actors and sound effects from the actors like when a bottle is smashed. The non diagetic sound which is used within the trailer is the soundtrack. The soundtrack played in the trailer is a classical/techno beat which reflects the courageous side of the struggling MC finding it hard to come to terms that the music industry is no easy place to compete in. The track is also upbeat which keeps the viewer tuned in as they would want to watch the film to see the outcome of the MC

I have chosen ‘Apologize’ as the trailer I want to analyze given that it has cleverly used and covered a lot of the media studies skills and key concepts although it is a music video. The title of this music video ‘Apologize’ creates a question in the audience mind as they are looking forwards to video to find out what the situation for this apology may be

Although the music video ‘Apologize’ is not a trailer but a full music video, it still includes most of the key concepts studied in media and the important connotations, which has helped make this production successful. The title itself creates a dramatic effect as the audience is left thinking what has caused this situation where someone has to apologize, and what the apology could be for.

Sunday 9 November 2008

analysis of media texts

dawn of the dead-
Dawn of the dead is a 2008 remake of the classic 1978 horror film
It tells a fictional story of a group of survivors hiding out in an American shopping mall from a swarm of zombies
It was directed by Zack Snyder and was released by Universal studios
It was released in the United States on March 19, 2004 and in the United Kingdom on March 26, 2004

dead set-
Dead set was a 2008 TV series aired on E4.
It was a special show released for the run up to Halloween.
There were five episodes of it.
The story of the show included contestants from ‘Big Brother’ trying to survive in a world contaminated with blood thirsty zombies

scream of fear-
It’s a Psychological horror/thriller from Hammer.
Paralysed, high-strung Penny arrives at her estranged father's villa in the South of France, but the man is suddenly absent, his second wife behaves guardedly, and Penny makes a ghoulish discovery in a supposedly locked room

how they are all promoted-
http://www.dawnofthedeadmovie.net/
http://www.e4.com/deadset/
http://www.bbc.co.uk/programmes/b007971y
http://uk.youtube.com/watch?v=HQjq639WPiU
http://uk.youtube.com/watch?v=8LUzJAsa-gg

the thing that each media text had in common was that each one was promoted through a site on the internet on their home page. however some media texts like dawn of the dead was promoted much more than the others throught the use of online games,teasers, posters and compitions. to an extent, dead set did follow some of its footsteps but hardly any posters were produced and online games were out of the question for this uk based film.both dawn of the dead and dead set had trailers to promote its release, but scream of fear had none. scream of fear also had no posters or teasers, and was just promoted on its bbc homepage.

stranger

Stranger
Stranger is a trailer produced by a pair of media students telling the story of a young aged girl feeling left suicidal after numerous events of suffering from bullying. It won the runners up position for the best teen movie at media awards 2008.
To start of with, there is a variety of camera shots and camera movements within the trailer which brings out the effects which the producer wants. There are many examples of when close ups are used within the trailer.For example when the girl is crying, close ups are used to make the viewer feel sympathetic towards the character and we get a closer look on the girls facial expressions so we can relate to how she is feeling. Long shots are used quite a lot aswell. This type of shot relates to the title of the trailer, as a long shot shows us how much the girl is outcasted and alone from the rest of the world, signifying that she is a stranger.A high angle shot is used at the beginning of the trailer when the girl tries to commit suicide by drowning herself in a bath tub. This type of shot is used to give us an overview of what is happening, and since we are viewing the situation from a high view we get a sense of feeling powerful, as if we were God and telling the girl to not go forward with what she is doing and raise her head from the water.

Some clips in the trailer are zoomed into to give the impression that something is going to happen. For example the bath tub is zoomed into at the beginning of the trailer to signify that something bad is going to happen relating to the girl trying to drown herself. There is also a connection of shots used together to create a greater effect, like when the zoom movement is used in connection with the long shot, so we start of from a long distance and slowly move towards the girl, which shows us how she is seperated from everyone else showing how alone she is.

There are both diagetic and non diagetic sound effects used within the trailer. The types of diagetic sounds which are used within the trailer are pieces of important dialogue and sound effects like footsteps and banging against the wall. These sounds come from the people bullying the girl and they are bold and loud signifying the strenght and power of the people bullying her. Other examples are shown when the girl shuts a bathroom door and locks herself in, showing that she is alone and feels helpless, and she just wants to get away from this life. The dialogue used in this trailer is just a small proportion of the diagetic sounds. The dialogue shows just the important pieces from the film, so we get an idea of what the film is about. For example when one of the bullys says ‘You don’t belong here’ we get the idea that she is in trouble and she is suffering from bullying. Non diagetic sounds used in the trailer are things like the soundtrack. The music has a very slow beat with a faint voice singing in it, and the song itself was created because the artist had lost someone close to them, and this trailer is about feeling suicidal which relates to death.

There is a lot of editing which is used within the trailer. Each clip is edited to relate to the next one, giving a better understanding of the story to the viewer.there are a lot of cuts used within the trailer to move onto the next part of the story, so a greater range of the story is given away.Cuts are also used to continue the story and keep it going.Fade in’s are used within the trailer to make the scene more dramatic then using a cut, but it does the same role and continues the story. But the use of a fade in in this type of trailer is a good use of a edit as it relates to the type of movie it is, and it slowly freezes time which the girl in the movie needs, as she wants to get away from everything and just freeze time.there are also times when the main character is shown at a normal speed but her surrounding is speeded up. This signifies how alone she is to the rest of the world, as nobody notices her and they get on with their own stuff while she if left behind. Towards the end of the trailer, the producer has edited it and rewinded all the events that have added up to make the girl want to commit suicide, and they are all rewinded in the order they appeared resulting in the girl raising her head from the water.

The costumes which the actors wear in the trailer are normal clothes which teenagers living in west London wear, showing how anyone can be affected by bullying, as the girl in the trailer is a normal teenager, but she is picked on and made to feel different. The actors themselves are young aged teenagers in 6th form to relate to the plot of the trailer. The setting of the trailer is in Greenford 6th form to show everyone that even people who are about to become young adults can be affected by bullying, and that this stuff happens when there are hundreds of other people around but nobody notices.

Different things link to eachother to create a greater effect in the trailer. The use of a long shot and a zoom in along with an edit slowing down the trailer creates a dramatic effect showing how the girl is distanced from everyone else, and how people around her don’t realise that shes even there. The slow down effect also shows us how she feels as everyone else gets by with their normal lives and how seperated she feels from everything.

Tuesday 4 November 2008

analysis of 'A rappers ambition'

A rappers ambition is a 2008 trailer produced by a group of media studies students who went to go on to win the award for the best media production in the 2008 media awards.it tells a story of a west London Asian MC struggling to make it to the top in the music industry. during the trailer he encounters a chance to take place in a rap battle to gain respect around the streets and prove his lyrical ability.

Language- due to the fact that the setting of the film is in west London, there is a great sense of west London ghetto slang which helps create the effect of the story, as the language supports the plot of the story.

sound- the soundtrack played in the trailer is a classical/techno beat which reflects the courageous side of the struggling MC finding it hard to come to terms that the music industry is no easy place to compete in. the track is also upbeat which keeps the viewer tuned in as they would want to watch the film to see the outcome of the MC.

Camera shots- The camera shots used in this trailer are mostly close ups to show the expressions of the actors which gives away what they are feeling at each moment in the trailer.there are also shots taken from a distance which compares the struggling MC to the rest of the world, and how small he is at the beginning, but how this towards the end of the film.

Lighting- most of the trailer has been produced with good lighting.This may be to show the expressions of the actors and their body language throughout the trailer.the lighting in the trailer also changes from time to time depending on the surrounding of the characters and where they are. For example if they are outside in the city then the lighting is very dim, reflecting the dullness of growing up in west London.

Length of trailer- the length of the trailer is quite short as its only 2:06. This may be to create a dramatic effect at the end of the trailer as the producers might of wanted to give just a little bit of the story away, so the viewers are left wanting to watch the rest of the movie.

Institutional values- The story of 'A rapper's Ambition' tells us that no matter how hard life hits you in the head, you should never put your head down and give up and that you should always keep your game up as your confidence and ambitions will get you somewhere.