Kidulthood is a 2006 British based drama film. It tells the story of the troubles faced by a bunch of 15 year olds in west London, and how they cope with their day to day struggles when faced with bullying,violence, racism, under age sex, drugs and the power to gain respect on the streets. The audience which the film is intended for are people aged between 15-24, known as the urban youth market.The film itself tries to represent a serious issue to society and reflect how hard it can be to grow up in todays society.
language- due to the fact that this film is about the youth culture in west London there is a real sense of ghetto slang which is the language which youths use in todays society.
sound- the soundtrack played in the trailer is a grime soundtrack which has a fast beat and fast lyrics. This keeps the viewer engaged in the trailer and makes them feel excited, making them want to watch it to the end. Also the trailer focuses on special sound effects, which add to the dramatic effect to the trailer, and reflects the level of violence in west London. Things like punches and important quotes from the actors excites the viewer making them want to watch the trailer until the end.
camera shots- there is a range of camera shots used in the trailer. Close up shots are used to show the actors expressions to show the viewer what they are feeling, giving a sense of how this will lead on to their actions later on in the movie.Long range shots are used to show how the characters in the trailer differ from their surroundings and the rest of the world.It also presents the way they look compared to other people, making the viewers judge them before they get to know them.For example if a character in the trailer is shown from a long distance with a hood on and a baseball bat, then the viewer gets the impression he is a troublemaker and is about to do something bad.
Lighting-the lighting in the trailer changes from time to time depending on the surrounding of the characters and where they are. For example if they are outside in the city then the lighting is very dim, reflecting the dullness of growing up in west London, whereas if they are in a club at night, then there is alot of extra lightning showing the excitement of being in a club. When violence is shown the lighting becomes dim showing the brutal feeling of being attacked, compared to when drugs and alcohol are shown as the lighting becomes stronger, reflecting the sense of feeling you get from the use of these things.
Length of trailer- the length of the trailer is quite short as its only 2:05 minutes.This shows how quick the fast paced action is which includes crime, violence, sex and the use of drugs and alcohol.The trailer of Kidulthood is Linear Medley as each clip of the trailer is placed one after the other to unfold the story.
institutional values- the story of Kidulthood shows us how youths living in a certain area are influenced by others lifestyles which makes them take the same path and experience the consequences of choosing to live such a lifestyle; full of violence, sex, the need for money and power, drugs and crime.Kidulthood shows how young youths follow the footsteps of corrupted criminals which then lead to them having corrupted lives.This gives out an overall message to the audience watching the film, which is not to follow the footsteps of others who are corrupted as you will be paying the price, not them.
Thursday, 30 October 2008
self evaluation
attainment-
2. ive given myself this level as for my media exam i got a grade b, which reflects the amount of work i put in at home and school, which shows my dedication to the subject.
effort-
2. i have put alot of effort into the subject this term, but next term i will work even harder to improve my grade.
punctuality-
2. ive only been late once to the media lessons, and other times ive always been on time.
submission and quality of homework-
2. i have completed my homework to a high standard but i believe i could improve it and spend more time on it.
quality of writing-
3. to be honest i havent been very bothered with my quality of writing because as long as i have the information writen down i dont care about the presentation of it that much.
organisation of media folder-
3. my folder isnt very organised and i should divide the work of both teachers to make my revision easier.
oral contributions-
2. i answer in class and i contribute in class discussions
2. ive given myself this level as for my media exam i got a grade b, which reflects the amount of work i put in at home and school, which shows my dedication to the subject.
effort-
2. i have put alot of effort into the subject this term, but next term i will work even harder to improve my grade.
punctuality-
2. ive only been late once to the media lessons, and other times ive always been on time.
submission and quality of homework-
2. i have completed my homework to a high standard but i believe i could improve it and spend more time on it.
quality of writing-
3. to be honest i havent been very bothered with my quality of writing because as long as i have the information writen down i dont care about the presentation of it that much.
organisation of media folder-
3. my folder isnt very organised and i should divide the work of both teachers to make my revision easier.
oral contributions-
2. i answer in class and i contribute in class discussions
Wednesday, 22 October 2008
Media awards 2008
Media awards 2008
Choice number 1- Rapper’s ambition
This trailer attracted my attention mainly because it related to the sort of culture which I like, and the trailer told a story about an unsigned artist’s struggle to try and become an inspirational rapper in the music industry. It taught me that even though life faces problems right in front of you, you should just keep your head up high and get to where you need to in order to follow your dreams. The camera angles used within this production symbolized the different appearances of the actors, for example, the camera angle was faced upwards for the actor which was the top m.c in the production, which presented him as being powerful, strong and hard, whereas the angle used for the unsigned rapper was front on so we could see how small he was compared to the rest of the world from the troubles he faced at the beginning of the trailer. Also the camera shots gave the production a dramatic effect which attracted the audience’s attention. Furthermore, I could see how much work was put into the production to produce such a fantastic outcome, as they had used their own soundtrack for the trailer and showed us they spent a lot of time into making this production.
Choice number 2 – face of fear
I picked this film in the top 3 as I thought this production was an excellent representation of what students at this school can produce if they set their minds to their work. The genre of the film was horror, and this was given away straight away from the horror based sound track, and the font of the messages at the beginning of the film also helped give away the genre. The acting within this production was good and I think the main character of this production should have been chosen as the best actor of media awards 2008, as he clearly played the role he was supposed to, and even the rest of the audience enjoyed watching him in the production. The camera angles focused on the surrounding of the actors so the sense of a horror movie was created as we kept focusing on the rest of the area if there was anything there. Also, the angles focused on the actors expressions so the audience could see how they were feeling at different times during the film, and we could see how there feelings had changed from the beginning of the film to the end. Also the camera angle used for the villain had shown him as being scary, powerful and invincible, which added to the effect that this film was a horror.
Choice 3- silent pain
This documentary was probably the one production that had the greatest effect on me. It was about the issue of martial rape and how the police refused to look into the matter as people think a wife can’t be raped by her husband. The documentary included the account of a victim, who experienced it herself and the problems she had faced, as she didn’t know if the police would help her out and she didn’t know who to tell or who to look for help.
Choice number 1- Rapper’s ambition
This trailer attracted my attention mainly because it related to the sort of culture which I like, and the trailer told a story about an unsigned artist’s struggle to try and become an inspirational rapper in the music industry. It taught me that even though life faces problems right in front of you, you should just keep your head up high and get to where you need to in order to follow your dreams. The camera angles used within this production symbolized the different appearances of the actors, for example, the camera angle was faced upwards for the actor which was the top m.c in the production, which presented him as being powerful, strong and hard, whereas the angle used for the unsigned rapper was front on so we could see how small he was compared to the rest of the world from the troubles he faced at the beginning of the trailer. Also the camera shots gave the production a dramatic effect which attracted the audience’s attention. Furthermore, I could see how much work was put into the production to produce such a fantastic outcome, as they had used their own soundtrack for the trailer and showed us they spent a lot of time into making this production.
Choice number 2 – face of fear
I picked this film in the top 3 as I thought this production was an excellent representation of what students at this school can produce if they set their minds to their work. The genre of the film was horror, and this was given away straight away from the horror based sound track, and the font of the messages at the beginning of the film also helped give away the genre. The acting within this production was good and I think the main character of this production should have been chosen as the best actor of media awards 2008, as he clearly played the role he was supposed to, and even the rest of the audience enjoyed watching him in the production. The camera angles focused on the surrounding of the actors so the sense of a horror movie was created as we kept focusing on the rest of the area if there was anything there. Also, the angles focused on the actors expressions so the audience could see how they were feeling at different times during the film, and we could see how there feelings had changed from the beginning of the film to the end. Also the camera angle used for the villain had shown him as being scary, powerful and invincible, which added to the effect that this film was a horror.
Choice 3- silent pain
This documentary was probably the one production that had the greatest effect on me. It was about the issue of martial rape and how the police refused to look into the matter as people think a wife can’t be raped by her husband. The documentary included the account of a victim, who experienced it herself and the problems she had faced, as she didn’t know if the police would help her out and she didn’t know who to tell or who to look for help.
Sunday, 19 October 2008
Magazine pitch
'weekly teen magazine for boys'
title: Ballers Hall of Fame
reader profile: this magazine is intended for young aged males between 14-19 who are looking for a life full of bling, cash and girls. we believe that the target audience spend most of their time being involved in activities which are seen as social activities e.g spending time chilling with their friends, listening to music on the computer, watching t.v, especially channels like MTV where they are influenced to this type of lifestyle, and other things which normal teenage boys do. They also want to keep up with the latest styles and trends out there in the streets, and their culture is mainly influenced by American hip-hop and rap. This is why Ballers Hall of Fame is the perfect magazine for youths like this, as it included the latest styles of clothing out there on the streets, new and exclusive gadgets like phones and car equipment, and the latest news from the hip-hop culture including news about famous rap stars like the game and lil' Wayne.
Age: 14-19
Attitude: They think there the best out there
Aspirations: They want to follow the footsteps of their hip hop idols, or just find other ways of becoming rich and having the same life styles.
class: student E class
Target advertisers-
Nike, Adidas, pro evolution , fifa , Sony ps3, xbox , New era, JD sports, ipods, mp3s, car stereo systems- halfords, mobile phone companies e.g Sony Ericson's, trainers and sneakers- chuck Taylor converses , hip hop merchandise e.g Black wall street hoodies, game stores e.g gamestation.
competition -
the brand that has been chosen is Chuck Taylor converses and the competition is to design a logo for a Chuck taylor sneaker which would represent the area which they live in , and the winning design will be advertised across the country and will become available in stores near to the represented area.
pitch-
Dont you think its about time the area which you lived in became noticed ? after growing up in the same place for all your life, don't you think the place that has kept all your childhood memories should be shared with the rest of the world ? well here at 'Ballers hall of fame' we believe young people across the country should share the place which they've grown up in with people around the world. With the growing popularity of old school converses, there could be no other better choice of choosing this sneaker to customize and produce a design which represents your home town. Ballers hall of fame is serious about making young people across England become reconsigned, so there skills can become noticed and there career paths can widen, instead of having to stick to a simple set of jobs due to there academic scores. a survey taken by the magazine had shown that 78% of the magazines readers who were aged between 14-19 wanted their home town to become reconsigned so people could tell what their town was famous for e.g if loads of people from a specific place were signed to record labels in the music industry, then music producers could come to that area to look for future stars. Also another survey which we took showed that almost 94% of the readers like taking part in competitions as they are attracted to the rewards which are on offer, and we believe that this reward of having your hometown represented on a popular sneaker and distributed at a local scale is priceless. With the help of a sneaker brand we are trying to show how the combination of issues involving teenagers and popular urban footwear can help spread knowledge around the country and let others become informed.
title: Ballers Hall of Fame
reader profile: this magazine is intended for young aged males between 14-19 who are looking for a life full of bling, cash and girls. we believe that the target audience spend most of their time being involved in activities which are seen as social activities e.g spending time chilling with their friends, listening to music on the computer, watching t.v, especially channels like MTV where they are influenced to this type of lifestyle, and other things which normal teenage boys do. They also want to keep up with the latest styles and trends out there in the streets, and their culture is mainly influenced by American hip-hop and rap. This is why Ballers Hall of Fame is the perfect magazine for youths like this, as it included the latest styles of clothing out there on the streets, new and exclusive gadgets like phones and car equipment, and the latest news from the hip-hop culture including news about famous rap stars like the game and lil' Wayne.
Age: 14-19
Attitude: They think there the best out there
Aspirations: They want to follow the footsteps of their hip hop idols, or just find other ways of becoming rich and having the same life styles.
class: student E class
Target advertisers-
Nike, Adidas, pro evolution , fifa , Sony ps3, xbox , New era, JD sports, ipods, mp3s, car stereo systems- halfords, mobile phone companies e.g Sony Ericson's, trainers and sneakers- chuck Taylor converses , hip hop merchandise e.g Black wall street hoodies, game stores e.g gamestation.
competition -
the brand that has been chosen is Chuck Taylor converses and the competition is to design a logo for a Chuck taylor sneaker which would represent the area which they live in , and the winning design will be advertised across the country and will become available in stores near to the represented area.
pitch-
Dont you think its about time the area which you lived in became noticed ? after growing up in the same place for all your life, don't you think the place that has kept all your childhood memories should be shared with the rest of the world ? well here at 'Ballers hall of fame' we believe young people across the country should share the place which they've grown up in with people around the world. With the growing popularity of old school converses, there could be no other better choice of choosing this sneaker to customize and produce a design which represents your home town. Ballers hall of fame is serious about making young people across England become reconsigned, so there skills can become noticed and there career paths can widen, instead of having to stick to a simple set of jobs due to there academic scores. a survey taken by the magazine had shown that 78% of the magazines readers who were aged between 14-19 wanted their home town to become reconsigned so people could tell what their town was famous for e.g if loads of people from a specific place were signed to record labels in the music industry, then music producers could come to that area to look for future stars. Also another survey which we took showed that almost 94% of the readers like taking part in competitions as they are attracted to the rewards which are on offer, and we believe that this reward of having your hometown represented on a popular sneaker and distributed at a local scale is priceless. With the help of a sneaker brand we are trying to show how the combination of issues involving teenagers and popular urban footwear can help spread knowledge around the country and let others become informed.
Sunday, 5 October 2008
part 2
• In order to be seen by viewers, you have to do something unique and unordinary
• you need to catch the editor's attention, if you want to appear on the feature page
• this was a fake in 2006
• Viewers suspected she was a fake, which turned out to be true, as she was made up by 3 writers. This was actually a soap opera
• Viewers don't fully trust YouTube
• you never will know were the camera will be and if the video was to be uploaded on YouTube
• persons remain anonymous
• the most responded video, is on YouTube
• The Little Glass Dot is Wesch's poem, it talks about the webcam being the eyes to the world
• Many people believe that the videos on YouTube are produced for the hopes to change the world
• Youtube brought him life again, as it became a from of therapy or remedy and it allowed him to act how he wanted to feel
• you need to catch the editor's attention, if you want to appear on the feature page
• this was a fake in 2006
• Viewers suspected she was a fake, which turned out to be true, as she was made up by 3 writers. This was actually a soap opera
• Viewers don't fully trust YouTube
• you never will know were the camera will be and if the video was to be uploaded on YouTube
• persons remain anonymous
• the most responded video, is on YouTube
• The Little Glass Dot is Wesch's poem, it talks about the webcam being the eyes to the world
• Many people believe that the videos on YouTube are produced for the hopes to change the world
• Youtube brought him life again, as it became a from of therapy or remedy and it allowed him to act how he wanted to feel
Saturday, 4 October 2008
An Anthropoligical introduction to Youtube part 1
An Anthropological Introduction to YouTube
• ABC was the third major network which started broadcasting in 1948.
• Youtube has produced more broadcasting material in the last 6 months then the three major networks at the time could have produced in the last 60 years.
• Almost 9232 hours of broadcasting are posted on youtube each day
• 88% of the material which is being broadcasted is new and original, and is said to be better then what the broadcasters have to offer.
• Nearly 58,000 videos have been uploaded in relation to the Numa Numa song.
• The combination of the webcam and youtube has created a new way of communicating with one and another, and new ways of connecting with eachother.
• Web 2.0 is linking people in ways we’ve never been linked before
• User generated content, user generated organisations, user generated distributions, user generated commentary
• There is a data uploader which allows the 10 undergraduates to keep their notes which are stored on a database which is analysed after
• 25% of people aged 35 and over produce videos which they upload on youtube which is the same as the number of teenagers aged 12-17. The 18-24 and 25-34 age groups produce the most amount of videos
• There are loads of videos on youtube including home videos-Charlie bit my finger which was viewed over 30 million times.
• There has been a Spongebob version of the soulja boy dance
• Almost 10,000 videos are addressed to the youtube community everyday
• Everybody is watching, where nobody is.
• People address the youtube community as they feel they have lost their own commununity
• ABC was the third major network which started broadcasting in 1948.
• Youtube has produced more broadcasting material in the last 6 months then the three major networks at the time could have produced in the last 60 years.
• Almost 9232 hours of broadcasting are posted on youtube each day
• 88% of the material which is being broadcasted is new and original, and is said to be better then what the broadcasters have to offer.
• Nearly 58,000 videos have been uploaded in relation to the Numa Numa song.
• The combination of the webcam and youtube has created a new way of communicating with one and another, and new ways of connecting with eachother.
• Web 2.0 is linking people in ways we’ve never been linked before
• User generated content, user generated organisations, user generated distributions, user generated commentary
• There is a data uploader which allows the 10 undergraduates to keep their notes which are stored on a database which is analysed after
• 25% of people aged 35 and over produce videos which they upload on youtube which is the same as the number of teenagers aged 12-17. The 18-24 and 25-34 age groups produce the most amount of videos
• There are loads of videos on youtube including home videos-Charlie bit my finger which was viewed over 30 million times.
• There has been a Spongebob version of the soulja boy dance
• Almost 10,000 videos are addressed to the youtube community everyday
• Everybody is watching, where nobody is.
• People address the youtube community as they feel they have lost their own commununity
internet regulation task-devise a system for regulating the internet
Consider firstly what are the issues surrounding being able to access ideas from all over the world publishing our words and images?-
The issues which surround the fact that people are able to access ideas from all over the world is that too much information is being spread over the world, and people are being able to gain access to nearly any piece of information which they are looking for. People which have access to the internet can look for nearly everything. Things ranging from information about a public place to having information about people; their social background, their age etc. This has led to massive concerns over the privacy of people arising, as we do not know what sort of people may be looking at our public profiles etc.Also concerns have arised over how this information is available to any one which has access to the internet, and sometimes the information posted onto the world wide web may include false information.
Who would be responsible for internet regulation-
I believe that a new organisation should be made in order to look at what things are posted onto the internet, and restrict any information which they believe could cause serious harm to people or disrupt any activities e.g if a site is made with false information about somebody then that could be stopped by this organisation as it could harm thier life/career.
Are there any existing bodies who could/should do this?
There is already a company called ICCAN which is a non-profit corporation that is assuming responsibility from the U.S. Government for coordinating certain Internet technical functions, including the management of Internet domain name system.
Would it require a new organisation?
I dont think it would require a new organisation as the corporation is starting to enoforce stricter rules on the information which is posted onto the internet.
The issues which surround the fact that people are able to access ideas from all over the world is that too much information is being spread over the world, and people are being able to gain access to nearly any piece of information which they are looking for. People which have access to the internet can look for nearly everything. Things ranging from information about a public place to having information about people; their social background, their age etc. This has led to massive concerns over the privacy of people arising, as we do not know what sort of people may be looking at our public profiles etc.Also concerns have arised over how this information is available to any one which has access to the internet, and sometimes the information posted onto the world wide web may include false information.
Who would be responsible for internet regulation-
I believe that a new organisation should be made in order to look at what things are posted onto the internet, and restrict any information which they believe could cause serious harm to people or disrupt any activities e.g if a site is made with false information about somebody then that could be stopped by this organisation as it could harm thier life/career.
Are there any existing bodies who could/should do this?
There is already a company called ICCAN which is a non-profit corporation that is assuming responsibility from the U.S. Government for coordinating certain Internet technical functions, including the management of Internet domain name system.
Would it require a new organisation?
I dont think it would require a new organisation as the corporation is starting to enoforce stricter rules on the information which is posted onto the internet.
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