How film trailers attract an audience- Dawn of the dead trailer

The aspects of the film which are explored in the trailer are a group of people fighting for their survival against hordes of zombies in a shopping mall, and the problems they encounter on the way. The trailer mainly focuses on the story of the main female character, and how she is thrown straight into the action after her family turning into zombies and attacking her.

The genre of the film is established mainly through the make up used in the beginning of the trailer, which is used on the little girl signifying that she is a zombie. Through out the later stages in the trailer, the make up also gives away the genre as the zombies are shown through the use of blood mutated bodies. Other things like screaming, violence and quick editing which helps bring out the genre are used to create a more dramatic effect, showing the audience what to expect in the film.

The target audience is given away through things like the sound, which includes screaming, shouting and sounds which zombies make along with people getting attacked from zombies. The information which we see includes people getting attacked, herds of zombies trying to attack the survivors, along with people getting chased. Altogether these things show us that the film includes scenes of horror and violence, and the fantasy idea that zombies take over the world and people have to try and survive until a cure is found, so the target audience would be teenager aged from 15 and above to adults who also enjoy watching these type of films.