analysis of 'A rappers ambition'

A rappers ambition is a 2008 trailer produced by a group of media studies students who went to go on to win the award for the best media production in the 2008 media awards.it tells a story of a west London Asian MC struggling to make it to the top in the music industry. during the trailer he encounters a chance to take place in a rap battle to gain respect around the streets and prove his lyrical ability.

Language- due to the fact that the setting of the film is in west London, there is a great sense of west London ghetto slang which helps create the effect of the story, as the language supports the plot of the story.

sound- the soundtrack played in the trailer is a classical/techno beat which reflects the courageous side of the struggling MC finding it hard to come to terms that the music industry is no easy place to compete in. the track is also upbeat which keeps the viewer tuned in as they would want to watch the film to see the outcome of the MC.

Camera shots- The camera shots used in this trailer are mostly close ups to show the expressions of the actors which gives away what they are feeling at each moment in the trailer.there are also shots taken from a distance which compares the struggling MC to the rest of the world, and how small he is at the beginning, but how this towards the end of the film.

Lighting- most of the trailer has been produced with good lighting.This may be to show the expressions of the actors and their body language throughout the trailer.the lighting in the trailer also changes from time to time depending on the surrounding of the characters and where they are. For example if they are outside in the city then the lighting is very dim, reflecting the dullness of growing up in west London.

Length of trailer- the length of the trailer is quite short as its only 2:06. This may be to create a dramatic effect at the end of the trailer as the producers might of wanted to give just a little bit of the story away, so the viewers are left wanting to watch the rest of the movie.

Institutional values- The story of 'A rapper's Ambition' tells us that no matter how hard life hits you in the head, you should never put your head down and give up and that you should always keep your game up as your confidence and ambitions will get you somewhere.